Brand Film - ELKAY

ELKAY issued an RFP for a creative campaign that would enable them to highlight their various sinks and the features of those sinks. I wrote 6 stories of different types of human beings who might use those sinks and won the account. I then worked with set designers to bring real homes and kitchens constructed on a sound stage to life, with an eye towards total inclusivity. This video is the anthemic brand film I wrote and directed that still serves as their primary brand video on YouTube.