STIGMA - Full Brand Development

In 2021 I launched a startup called STIGMA that used video storytelling to help people struggling with their mental health feel safe asking for help. I developed a mobile app that 120 days after it launched was named by Google as “2022’s Best App for Good” and one of the “7 Best Apps of the Year.” This company was an opportunity for me to demonstrate how video storytelling can be the foundation of a powerful brand that was recognized by major names in technology as well as by social impact organizations like the Clinton Global Initiative.